A collaborative approach to dementia care, support and training

Health care team of doctors, nurses and professionals standing in a group smiling

Transforming dementia care with research, innovation and compassion

Proactive Memory Services supports caregiving organizations, professionals and families.

Founded by clinicians, researchers and caregivers

Mission

Equip caregivers to deliver proactive, compassionate memory care.

Vision

Memory care built on understanding, preparation, and collaboration.

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Proactive care

Dementia care works best when caregivers are informed early—not left to react.

Clinically grounded

Our work grows out of lived clinical and caregiver experience with families and care teams.

Research to reality

We translate research-based dementia care into practical, accessible tools for caregivers.

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Improving dementia care with caregivers, for caregivers

Proactive Memory Services combines education and technology with caregiver-centered values that shape every tool, decision, and partnership.

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Care before technology

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Proactive, not reactive

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Collaboration over isolation

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Research-driven, care-validated

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Respect for caregivers

Meet the Team

Dr. Norman Foster
CEO

Norman Foster, MD, is committed to developing new methods of more effectively providing care for memory disorders and dementing diseases. He has 30+ years of clinical and research experience in cognitive disorders and dementia. While at the University of Michigan, he developed the first clinical dementia program in that state. In 2005 he was recruited to the University of Utah as Founding Director of the Center for Alzheimer’s Care, Imaging and Research (CACIR), the first academic Alzheimer’s program in the Intermountain West. This provided an unparalleled opportunity to develop innovative approaches to providing sustainable care for patients with Alzheimer’s disease and related disorders. He has taken advantage of this opportunity to recruit skilled and experienced colleagues in this application and to develop Proactive Dementia Care (PDC), an interdisciplinary program that integrates medical dementia evaluations with early education and social work interventions to prevent unnecessary disease complications and care crises.

Troy Andersen
VP of Product Development

Troy Christian Andersen, PhD., MSW, MS, LCSW, is a Professor- Lecturer in the College of Social Work at the University of Utah. In this capacity at the University he has taught for 18 years and served as the Executive Director of the W. D. Goodwill Initiatives on Aging.  Dr. Andersen worked for 13 years as a dementia specialist clinical social worker at the Center for Alzheimer’s Care, Imaging and Research at the University Of Utah School Of Medicine and has been associated with Proactive Memory Services Company since incorporation.  Dr. Andersen received his PhD in Social Work with an emphasis in developing proactive dementia care services for individuals in the early stages of the disease and other aging related topics.  In addition to his graduate work in social work, Dr. Andersen also has an MS degree in Gerontology from the University of Utah, College of Nursing.

Ed Zamrini
Director of User Engagement

Edward Zamrini, MD is Co-founder and Director of User Engagement at ProActive Memory Services, Inc. Dr. Zamirini is a board-certified Geriatric and Behavioral Neurologist with more than 30 years of experience caring for patients with Alzheimer’s disease and related dementia and their families. He is the former Director of the Memory Center at Banner – Sun Health Research Institute. He is Adjunct Professor of Neurology at the University of Utah and Adjunct Professor of Clinical Research and Leadership at George Washington University of School of Medicine and Health Sciences. Dr. Zamrini served as Director of the Clinical and Information Transfer Cores at the NIH-funded Alzheimer’s Disease Research Center at the University of Alabama at Birmingham. Dr. Zamrini has served as an investigator in over 50 clinical research studies that have focused primarily on the clinical features and pathophysiology of Alzheimer’s disease and related dementias, neuroimaging with PET and MEG, and novel pharmaceutical treatments. He has been an affiliate of the Alzheimer’s Disease Cooperative Study and a member of the Alzheimer’s Disease Neuroimaging Initiative. He has published and lectured extensively on his areas of expertise. He will produce content, supervise collation of user feedback and use this information to iteratively improve content and its presentation. He will also assist in the distribution of MemoryCarePartner© to stakeholders in conjunction with market validation. and will be involved with software design and content, analysis of data and market validation.

Andrea Dremann
COO

Andrea Dremann, JD is Chief Operating Officer at ProActive Memory Services, Inc.  She is an experienced attorney having practiced law for over 30 years, and has worked with ProActive Memory Services, Inc. since 2017.

Memorable Moments in Memory Care

2012

ProActive Memory Services, Inc. was founded in 2012 upon the encouragement of the National Institutes of Health Institute on Aging.

2022

ProActive Memory Services, Inc. received a 3 year grant from the NIH to develop its current product.

2026

ProActive Memory Services, Inc. launched its innovative toolkit.

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